Selling Points 1.Fishing Method: General Fishing 2.Lure Type: Hard Bait 3.Lure Action: Sinking - Sinking lures are precise, you can know exactly where the lure is and fish it at the right level. Sinking lures work the best in windy and rough water conditions Sinking lures are versatile, they can be used at the top of the water column as well as the bottom